Les Jorgensen started his careers out of college
( MS in Psychology – BA is Comparative Religious Studies) as a Clinical Psychology in private practice. Taking his own therapeutic advise, he switched careers and trained as a Photographer
( BS in Photography).  In 1989 he started his career in NYC as  freelance Photographer and Photo-Illustrator – and two years later was the Nikon/PDN Photographer of the year and started to fill out his dance-card with unbelievable clients (Link).

As the digital world evolved, Les was involved as beta-tester and spokesman for Phase One and Nikon camera companies, and he started delivering internet content naturally gravitating  towards design, VR and video.  He has subsequently designed hundreds of websites (link) and broadcast video commercials (link).

Rick Russo began his boot strap story by financing himself through a NYC Art education (NY Community College, Fashion Institute of Technology, NY Institute of Technology). During his final year of college he landed a highly sought-after Art Director position at the iconic Saks Fifth Avenue. After seven years of refining his skills in fashion, photography direction and design, Talbots used a Senior Art director position and the correct number of zero’s to prompt a move to Boston. Probably not a big deal for most but hailing from a blue collar Bronx family it was seen as treason (kind of kidding).

Talbots was an opportunity to join a team that made it possible for Talbots to become a giant in the apparel industry. He led photo teams, in-store design teams and was the point person for outside agency work. He was also the creative team leader that helped launched Talbot’s ecomm business. He used the explosive climb of the Talbots brand to absorb everything creative, marketing and merchandising oriented.

After nearly five years the desire to work for a lifestyle brand brought him to Orvis. 

Upon arrival he was asked about why he would move to a country, mountain type of community.

He responded by saying “I want to be amongst the fresh mountain air, wildlife and elk trees”.
Obviously out of his element, he adapted quickly and success promptly followed.
Once redefining the look, voice, approach to selling apparel and the photo shoot process,
The Orvis Women’s business tripled profits in less than 3 years. 

 From here he was approached by the former VP of Talbots to join him as Creative Director 

for a parent company with many holdings. The task was clear, do what we did at Talbots.
Once again redefining processes and training reports on best practices learned from many years of success and a few failures.

His knowledge of consumer trends, fashion, storytelling and branding are undeniable.

Believing communication is the foundation for success keeps him humble, approachable
and fun to work with. All channels working hard toward common goals will yield success.
Looking to see the trees through the forest has always proven to be valuable.